SERVICES
DESIGN
I design and develop – with macOS engines and Adobe CC softwares – works for print, web and audiovisual media. I create and publish Corporate Identity projects with crossmedia and multimedia strong accent, declined with iconographic and iconological coherence around the semantic core of the Brand. Always the main goal of my work is to communicate all those elements that identifying a Company, an Organization, a Freelancer or an Event. I build your corporate image about your Values, your Vision and your Mission.
BRAND DESIGN
This activity is the first and most important step in defining the process of creating the Brand Identity. The Brand is enucleation of a direct, clear and unique image: your professional image. It is of paramount importance, because it distinguishes your company in your target market.
I start the fundamental process of designing and developing the brand by listening to your communicative needs, your professional, ethical and social values with the aim of developing them graphically in an idea, that is, in an immediate and recognizable visual message.
CORPORATE IDENTITY
I design professional visual identities.
I build your Corporate Identity by focusing on the Brand and I give life to the Brand Identity translating your company’s physiognomy into a communicative language. To create your visual identity I start by listening to your needs. I study the set of graphical, technical, commercial and legal characteristics that distinguish your new Brand, up to define the Name, the Logo and the Pay Off.
An integrated design process, with a strong multimedia and crossmedia accent, is the origin of my Visual Identity system, which is then declined towards all applications: Print, Web and Video, with the aim of communicating in a recognizable and clear way the identity of your company, your professional values and your mission in your target market.
EDITORIAL DESIGN
I define the Brand with stylistic coherence in the creation of essential communication tools in the Corporate Identity of each company. I design and develop Company Profiles, Catalogs, Brochures, Books and Magazines. I study and implement the graphic design, develop the layout and finally I optimize the executives files for both print and web channels. I deal directly with the creation of images, photos and technical drawings, to ensure consistency in the style of communication and thus offer a coordinated image, in according with the defined communication strategies.
ADVERTISING
I have designed and implemented Advertising Campaigns in the maximum sharing of objectives and visions corporate with our customers. Starting from an analysis of the market, I develop the most suitable communication strategy. In proposing the different ideas I design new visual concepts, I study creative solutions for crossmedia communication campaigns with a strong visual and aesthetic accent, in a strategy of promotion and visibility both online and offline: on Social Networks (web advertising) on magazines, in signage (city adv) and in means of transport (car adv).
PACKAGING & LABELING
Packaging is divided into three types or functional categories: primary packaging (for sale) secondary packaging (multiple) tertiary packaging (for transport). According to the classification reported, I draw the graphic layout and design the display supports with ad hoc solutions, to enhance the product in line with the customer’s Brand Identity. I have created packaging and labeling for both the Italian and foreign markets, with different merchandise purposes, on different supports and at different dimensions.
INFORMATION DESIGN
Interactive maps, guides, infographics, timelines: information that tells stories. My Design Lab develops prototypes, projects and services that help make information meaningful and readable, promote storytelling and quantity content (big data) both on paper and on the web. I have created data information projects by intermediating between storytelling, design and technology. By mixing proprietary and open source softwares, I create adaptable and light storytelling, declined by professional, product, geographical and linguistic areas.
ENVIRONMENTS VISUAL
I study and design of pavilions, stands for fairs and events, environments, offices, signage graphics for buildings, territories, cities, urban and extra-urban transport, up to the design of vehicles and company fleet (Car wrapping). In collaboration with engineers and architects I have created City Advertising and pavilion projects for Italian, English and Spanish companies.
PHOTOSHOOT & POST-PRODUCTION
Photography professionals, I reconcile aesthetics with technique to best capture the style in the shots and to define the tone of voice of each Brand. I start from the idea and vision that we want to communicate to develop a well-defined and identifying photographic project. I create photographic services for industrial reportages and for documentaries related to the client’s professional activity.
The technology of the post-production graphic stations, with professional Adobe CC softwares, allow extreme image processing, environmental insertions, photo retouching and reconstructions.
I study each graphic project according to your goal and to its realization in various printing media. I have created hundreds of catalogs and company profiles for Italian, Spanish, English and Russian companies. I take care directly of copywriting and translations, of the realization of images and technical drawings, of the photographic shoots and then of the post-production phase, in order to guarantee identity and originality in your communication style, to offer a coordinated image of your company and to create an effective communication language. From the estimate to the graphic design, from the typographical printing to the delivery of the printed matter, I accompany and follow our client in every phase of the work.
PRE-PRESS AND PRINT
I design and develop the executives files for printing and bookbinding with the guarantee of high quality standards. A service that completes the creative phase of each graphic product.
There is a wide range of printed products, customized and in line with your corporate image: Business cards, Flyers and Folders, Posters, Labels, Stickers, Advertising banners, Packaging, Shopping bags, Supports for large format prints (PVC, Aluminum, Plexiglass, Fabric), Calendars, Exhibition displays, Expobanner and Roll-up, Promotional gadgets and customized clothing such as t-shirts, sweatshirts, caps and many more.
CATALOGS AND MAGAZINES
I create complete and innovative solutions for printing and bookbinding of catalogues and company profiles, magazines and books, with the guarantee of high quality standards.
The systems for creating magazine and catalog bookbindings, in addition to excellent quality, ensure low prices, thanks to the innovative technologies adopted.
Wide choice of type of format, dimension, paper, weight and cover (plasticized, ennobled, etc.). The solutions offered are adapted to our customers’ needs.
POSTERS AND BILLBOARDS
I use the latest generation technologies to obtain the best poster prints for billposting, but the key word is “customization”. An effective poster or playbill is created from an original graphic design and a careful execution. Various are the print media to give substance to customized graphics with the color rendering and definition they deserve.
I put at your disposal 4 different standard poster formats, to satisfy your specific needs: Posters with smaller dimensions, perfect for indoor promotion; Billboard resistant to atmospheric agents and larger than the posters, ideal for outdoors; Maxi billboards, the preferred choice for those who love “to do things big” and Posters of the highest photographic quality for high definition images for interior design.
EXPOSITORS
Print your personalized displays with ad hoc graphics, to have a communication tool that is completely in line with the coordinated image of your company, tailored to the context of use for which it will be intended.
Roll-up, Totems, Displays, Flags are widely used in outdoor environments, the best solution to signal the presence of your event or point of sale to visitors. Expobanner, the evolution of the traditional advertising stand. Outdoor displays, made with materials resistant to atmospheric agents and specially designed for prolonged use in outdoor environments.
SMALL FORMAT
Small-format printing allows you to shape the most popular and accessible promotional materials for any business, timeless communication tools that continue to retain their value, despite the gradual entry into the scene of digital channels.
I design and print a wide range of products of various materials, dimensions and customizations: Business Cards, Flyers and Folders, Brochures and Leaflets from 4 to 46 pages, all specially printed to host your graphics and to convey more information. Folders, to collect and reorder documents and worksheets or to deliver promotional materials during fairs and events. Labels to complete product packaging and to provide additional information about the contents of a package or to sign it with your Logo. Branded Block Notes for notes and Agendine, with customizable cover and interior.
BIG FORMAT
The range of items in large format includes rigid supports: Forex, Aluminum, Plexiglas, Polionda, Sandwich and Cardboard, all strictly customizable in size and weight. Advertising banners for indoor or outdoor spaces, large-format PVC stickers to be applied on large surfaces, Flags and synthetic fabrics ideal for attracting attention even at great distances. Magnetic supports: the best alternative to large format stickers. Canvas paintings: perfect for setting up shop windows or showrooms with custom graphic design in line with your Corporate Image.
WRAP ADVERTISING
Wrap Adv is the marketing methodology of completely or partially covering a vehicle or bodywork, turning it into a mobile billboard.
Industry analysts and statistics, industry representatives and researchers have studied the effectiveness of mobile communication. Outdoor Advertising Magazine states that outdoor advertising has a 97% recall rate and 99% of respondents claim that mobile advertising is more effective than traditional outdoor advertising.
I have done the graphics and printing of numerous corporate vehicles for several Italian and British companies.
WEB DESIGN & SOCIAL MEDIA ADV
With professional softwares, I create blogs and websites to all devices (smartphone, tablet, laptop and smartTV) to the main browsers (Chrome, Safari, FireFox, Opera) and to the most popular OS. I develop and manage projects for the web using my smart coding system that supports HTML, CSS, Python, JavaScript and other international standards. I design following the UI User Interface and UX User Experience techniques, mediating between Look & Performance to emphasize the centrality of the user and at the same time enhance the image and the communicate style of my client. My online work then extends to the main B2B and B2C social channels (Facebook, LinkedIn, Twitter, Instagram, Telegram and You Tube) enhancing the sharing of contents through the numerous methods of web advertising.
WEBSITES
I develop professional websites with responsive layouts for easy use on all devices: smartphones, tablets, laptops and smartTVs.
Custom programming in HTML5, CSS3, Javascript, PHP with load times under 2 seconds. Customised javascript functions. Responsive design: adaptable to all types of desktops, tablets, smartphones and smartTVs, with customised menu and footer depending on the device used. Compatible with Mozilla, Firefox, Chrome, Internet Explorer, Opera and Safari. SEO-optimised images, text and attachments.
Customised design according to the client’s needs and their Brand Identity with UI and UX techniques, light and easily navigable with graphic effects.
LANDING PAGE
I design and create ad hoc web pages structured to address specific topics, to give value to your message, increase conversions and turn a visitor into an immediate contact.
SOCIAL MEDIA
I design editorial plans and tailor-made strategies to enhance your Brand Identity and online presence through the extended and unlimited sharing of Social media. I work on the most popular Social channels and enhance the sharing of content through different advertising methods. I design and implement Adv campaigns aimed at different objectives on the most suitable Social channel, both B2B and B2C (LinkedIn, Facebook, Instagram, Twitter, Whatsapp, You Tube).
Through the management of content, communities and online relationships, I strengthen your Brand Identity and the online presence with press office and Social media management activities.
VIDEO
I have made and published videos for Italian and foreign companies. Corporate videos, instructional and assembly videos, informative and narrative commercials videos. Every our project starting from the writing of the storyboard and develops in the audiovisual editing phase. I integrate video with animated graphics, audio effects, musical background and multilingual narration. With Adobe CC softwares and macOS systems I create 4K videos for your website and social media. Using Media Encoder I generate files for any devices (smartphone, tablet, laptop and smartTV).
CORPORATE VIDEOS
A video well conveyed on web channels, on Social networks or at trade fairs and presentations is a very strong tool to increase traffic to your website and increase the chances of converting users into new customers.
The corporate video is a video that aims not to advertise a product or service, but to tell about a company, organization or activity. One of the most effective methods to maximize a corporate video and convey the message you want to convey is to tell a story, using the techniques of storytelling.
VIDEO TUTORIALS
Video tutorials, video instructions for use and/or assembly are a powerful marketing tool for companies. They ensure a double advantage: they show how a product or service works to those who have already purchased it providing a valuable after-sales service and offer comprehensive information to potential customers, taking them along the purchase path.
The video tutorials effectively satisfy two essential needs with which every user comes into contact with the company, namely the didactic-training and the promotional one.
EMOTIONAL SPOT VIDEOS
The real goal of our corporate videos is to expose to the public what the company deals with in a way that is understandable to all visitors from the sector and not. Professional editing, animated images, brand messages, innovative headlines and soundtracks make the video emotional. In the same way as an advertising campaign, the creation of my video also stage an emotionally engaging storyboard. I made numerous videos built entirely on the computer, without the need for actors.