Graphic Design in B2B and B2C: Differences in Strategies and Common Approaches. The difference between B2B and B2C goes far beyond a single letter. These terms represent completely different approaches in how businesses interact with their audiences.
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2025 is just around the corner, and with it comes a new era of evolution for graphic design, both in England and Italy. These two countries, with very different traditions, are experiencing a profound creative transformation driven by technological advancements, cultural changes, and a growing focus on sustainability.
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The four pillars of Brand Communication with its stakeholders and its ability to create value for interested parties in the long term.
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A brief overview of the graphic design and printing work of the NETTUNO Marine Equipment srl General Catalogue, developed over the years from 2019 to the present.
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“If you’re not on the web, you can’t really say you exist.” Because your website represents your digital identity. It is the main tool for presenting yourselves to the world, interacting with it, reaching new customers or followers and consolidating the relationship with those already acquired. It is an indispensable tool for those who want to be present and active in the digital society in which we live.
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Print designers and web designers have a lot in common, but there are some important differences that often go unnoticed.
I have experienced both, because I am both a print designers and a web designer.
So, let’s look at the main differences between print design and web design.
Published in No. 4 of the English magazine “Furniture Journal” – based in Lowestoft, Suffolk (UK) – the editorial “Hidden Value” (at page 20) for the British-Italian company Essetre UK Ltd of Dalton, North Yorkshire.
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A short summary text relating to the years 2007-14 carried out in Essetre srl as head of the Graphic Area on the theme of Corporate Identity developed and applied to all dimensions of the organizational and corporate image of the Essetre Group.
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A new Brand designed starting from a reinterpretation of the compositional canons of fifteenth-century technical literature, in particular of local historical engineering, from the “Tractatus Primus” by Francesco di Giorgio Martini to the architectural works of Baccio Pontelli and Luciano Laurana, following the semantic trace of the “Images Archetypal” by Bruno Munari and developing Bob Noorda’s concept of “Elementary Module”.
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The Brand is born and developed in our mind as a response to the corporate communication development strategy. But what does Brand mean? They are emotional signs, visual elements, associations, values, experiences, consistencies, or in other words, the elements that distinguish us from others. In this article, the power of storytelling and audiovisual techniques tell how I created and developed the Brand Name of SPEAR ENGINEERING LTD, a London-based Oil & Gas engineering company, with a short film.
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Graphic designer. I collaborate with several Italian and foreign companies and editorial staff. I have published editorials in magazines, catalogues and on the web. I live in Urbino, Italy, and I work remotely.