A new engineering brand in London
The Brand is born and developed in our mind as a response to the corporate communication development strategy. But what does Brand mean? They are emotional signs, visual elements, associations, values, experiences, consistencies, or in other words, the elements that distinguish us from others. In this article, the power of storytelling and audiovisual techniques tell how I created and developed the Brand Name of SPEAR ENGINEERING LTD, a London-based Oil & Gas engineering company, with a short film.
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