GENERAL CATALOGUE
REX ARTIS is an Italian brand owner of Valentino Time srl, an artisan company based in Italy that has been producing furniture clocks distributed in Italy by Kasanova for over 30 years.
1998-2023
In January, on the occasion of the twenty-fifth anniversary of the RexArtis brand, the Valentino Time company launched the project for the new product communication system for its furniture clocks.
From the iconographic programming to the post-production of the photographic shots, from the drafting of the texts to the pagination, from the executives for the press to the web: the entire graphic corpus was designed from scratch to outline a company profile with a completely renewed identity compared to previous years.
The 128-page catalogue was printed at Ideostampa in Calcinelli (PU) and distributed in 3000 copies, while the digital version is available online.
About 2,500 studio shots were produced for the new general catalog and Rex Artis website. The work of shooting this mass of frames has generated a digital warehouse of 600 Gb. The native images in .raw format were transported to Camera Raw and from there processed in post-production with Adobe CC software for printing and for the web.
Finally – in 3 months of work – over 900 .tiff files of images intended for printing the catalog and other minor editorial products, also available in .jpg and .png formats for the online publication of: website, blog, market -place, e-commerce, newsletters and social networks.
Part of this work has been extracted, reworked and published in some Italian furniture and interior design magazines.