BRAND IDENTITY
SPEAR Engineering Ltd is a London-based engineering company.
Mainly, the study sectors, work areas and activities developed by the staff of Italian-British engineers are: process engineering, electrical systems, instrumentation systems, automation and control systems, telecommunications and F&G systems.
SPEAR Engineering Ltd, headquartered in London – UK – operates throughout the UK and in many Countries abroad.
Concept: «Culture and technique of engineering design».
Two is the semantic traces from which I started: proiectare (from the late Latin ‘pro-iectare’ or “to throw, throw forward, to spear”) and from the name of the Spear company (from medieval English ‘to spear’ or “to throw, throw forward” like the latin word “proiectare”).
The iconographic source is Leonardo Da Vinci’s Manuscript B (De re militare et machinis bellicis, 1486 about) in which there are some sheets (8v – 15r) containing drawings of jet weapons, projectiles, spears “et altri bellicosi marchingégni de’ lancieri”.
Here are some excerpts from the work.
This work precedes and prepares the project for the website www.spear-engineering.co.uk and for the new Company Profile (currently under construction), to be published in July 2019, in view of the celebrations for the 500th anniversary of the death of Leonardo da Vinci – Italian engineer and European genius.
Below, a short video presentation of the Company and the iconographic concept of its Brand Name.